*The Top 5 Makeup Brands that Beauty Gurus & PETA Live By*


Get the look without all the drama, animal-testing drama that is.

Cruelty-free makeup brands have grown in numbers over the past few years, giving us treehuggers more options to make less of an impact on the environment while enjoying all the latest makeup trends.

Here are our top picks for cruelty-free (and vegan) makeup brands:

1.     Urban Decay

Who knew?! Go ahead and rock all three Naked Palettes without worrying about animal testing. The brand is committed to bringing animal-testing to an end and is even working on converting their products to be vegan.#yasss The brand is committed to only selling the best of the best, so when they find quality substitutions for animal products in certain eyeshadows, they convert the shade to become entirely plant-based.


2.     Obsessive Compulsive Cosmetics

Attention all vegans: this brand totally gets you! This 100% vegan cosmetics line is on a mission to create the best products for their customers and the environment. Their lip tars are rich in color and will totally be the talk of any party. And, just like the name suggests, you’ll be obsessed with their products without all the guilt of animal-testing.


3.     Beautycounter

Do your favorite makeup brands leave your skin irritated? Well, Beautycounter has news for you. Devoted to the safety of the environment and their customers, Beautycounter has an extremely selective process when it comes to creating their products. The company has banned over 1,500 chemicals that don’t have safety standards with the FDA, protecting their customers from countless health issues found in unnecessary makeup ingredients. Their website even has a glossary of ingredients so you can get all the deets on what you’re really putting on your skin.


4.     Hourglass Cosmetics

If you’re all about contouring, this brand has the perfect product for you. Even Kesha’s makeup artist is a fan of their Ambient Lighting Powder, perfect for setting your foundation and highlighting. This cruelty-free company is the creme de la creme, starting out their business at a counter in Barneys before opening their own stores. This brand is also on its way to becoming 100% vegan, promising that the majority of their products are already made without animal-based ingredients.


5.     Youngblood Cosmetics

This up-and-coming brand is taking a very different approach to their products, skipping the oils and chemicals and going straight for the minerals for the ultimate earth-tones. This is perfect for those who struggle with foundation clogging your pores. The mineral products are light on your skin, allowing it to breathe and preventing breakouts. Their foundations even include Titanium Dioxide, a natural sun-protectant that will shield your skin from UV rays while allowing it to breathe. And, of course, the brand is cruelty-free and offers a wide selection of vegan products.


Next time you step into Sephora, keep a look-out for these animal-friendly products!

*Gracie Flowers

*All images from approved social or stock accounts.

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