*Kendall Jenner Goes Goth*


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…And we’re loving it!

Kendall Jenner is taking the grunge trend to the next level in Marc Jacobs’s Fall ‘16 campaign.

Joining a crew of superstars like Cara Delevingne and Missy Elliott, Kendall is working with the best of the best in this star-filled campaign. Marc Jacobs cast Kendall in her first major runway show back in ‘14, and the two have been inseparable ever since. It’s only fitting to keep the O.G. of his crew, but the casting for this look came with a unique challenge.

KENDALL, Supermodel I will always remember the first time I met Kendall during castings for our Fall 2014 fashion show. Katie Grand invited her to come by the studio for a brief introduction before she was photographed for the model boards. At the time, I knew very little about Kendall… As history now has it, her very first fashion show was for Marc Jacobs Fall 2014. Kendall has since been a part of every show along with being featured in our Spring ’15 ad campaign (also shot by David Sims). It goes without saying that Kendall has gone on to establish an incredible career for herself and every bit of it is a testament to her hard work, passion and desire. During castings for Fall ’16, due to the enormous height of the boots we designed, we had to make certain that each girl was able to walk (and walk safely). Kendall slid those boots on and walked around the studio as if she was in a pair of running shoes: statuesque, confident and just as enthusiastic and excited to be doing the show as if it was her first one. For me, it is the ability of a model to effortlessly transform into a look and character that makes her so appealing and inspiring. Photographed by David Sims for our Fall ’16 ad as a Goth Goddess is the sweet, kind and ultimate professional, Kendall Jenner.

A photo posted by Marc Jacobs (@themarcjacobs) on

“During castings for Fall ’16, due to the enormous height of the boots we designed, we had to make certain that each girl was able to walk (and walk safely),” said Marc Jacobs in his latest Instagram post featuring Kendall. The monster platform heels mentioned were a walk in the park for the supermodel, who “walked around the studio as if she was in a pair of running shoes,” Marc said.


The giant platforms certainly helped Kendall get into her character, the ‘Goth Goddess’. With crimped “bride-of-Frankenstein” hair and a haute couture take on the smokey eye, Kendall is just radiating grunge vibes and we can’t get enough. It’s easy for an outfit like this to swallow the model, but in this case it’s impossible to look away from the voo-doo magic going on here, especially the bleached eyebrows.

CARA, Womanchild Every once in a blue moon I am fortunate enough to meet a model with a personality so huge it almost overshadows even the strongest of looks– the most dramatic fashion. When I met Cara through Katie Grand a few years ago, she was the girl in the animal onesie with boundless energy, great humor and in perpetual motion. Watching Cara’s growth and evolution into a dynamic, outspoken, independent woman is a true joy, just as she is herself. Her generosity and care in wanting to get a job done right (even if it means missing a flight!) is a testament to her professionalism and true character. Photographed sitting still and just as full of life as always, the unstoppable Cara Delevingne by David Sims for our Fall ’16 ad campaign.

A photo posted by Marc Jacobs (@themarcjacobs) on


This Fall ‘16 campaign is full of spooky and eccentric characters that give the perfect inspiration for a stylish Halloween.We can’t wait to see the rest of Marc’s Beetlejuice squad.

*Gracie Flowers


*All images from approved social or stock accounts.

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