Move over Kylie: your beloved father and beauty icon, Caitlyn, is about to take over with her new MAC cosmetics lipstick. However, unlike most others, this brand is not just contributing to another already-rich celebrity bank account.
Caitlyn’s lipstick, titled “Finally Free,” is going to honor her transition with all proceeds going to the MAC AIDS Fund Transgender Initiative. “Finally Free” will celebrate the transgender woman and the beauty in finding the courage to finally be herself.
Everybody has challenges in dealing with life. I’m so happy after such a long struggle and finally living my true self. Welcome to the world Caitlyn. It feels so good. Can’t wait for you to get to know her/me.
A photo posted by Caitlyn Jenner (@caitlynjenner) on
In an interview with MAC Culture, Caitlyn said, “MAC was the first to come to me [after my transition], and a company, I realized, would really make a big commitment.” She also went on to gush about her dreams to pair with a makeup company. “When you’re going through all of this, that’s just, like, never going to happen, but wouldn’t it be something to be involved in a project like that? Boy, watch out what you wish for, because it came true.”
Behind the scenes of the most incredible, unforgettable night. It takes a village… #GlamSquad #ESPYs A photo posted by Caitlyn Jenner (@caitlynjenner) on
The rosy lipstick runs at $17, and will have exclusive online availability starting April 7th.